Rebrand Announcement

Reason for rebrand
Growth and expansion to new region
Outdated and to keep
Not look like the rest of the competition

Message from CEO
We are now in the place to take the opportunity to evolve and grow our brand
To rightfully communicate the breadth of our expertise

INTRODUCING
OUR
NEW BRAND

The Hybrid Technologies logo and brand has undergone a significant transformation. The new identity had to satisfy all of the existing expectations of what our original mark stands for…while simultaneously moving the brand forward.

Striving to maintain the iconic and recognizable mark was a primary goal. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles and weight. This process informed our work and perspective as we approached the challenge of defining a new mark

THE UPCOMING BRAND STANDARDS & USAGE GUIDE

A new Brand Standards & Usage Guide is being developed to provide the foundation for consistent application of the Hybrid Technologies brand across all media including interface, web, collateral, and promotions. Consistently expressing the Hybrid Tech’s visual identity builds a strong brand awareness, allowing the company to maintain our position as the marketplace leader. Once they are posted to our intranet, please follow these guidelines for the most effective expression of the Hybrid Tech’s brand.

WHY THE COLOR CHANGE?

Color provides a strong visual link to our brand identity across a wide range of applications. The consistent representation of these core colors helps reinforce the distinctiveness of the Hybrid Tech’s brand.

[Insert brand colors here] serve as our brand’s corporate colors for print and electronic applications. An extended color palette has been created for use in presentations and other corporate materials. To find colors that are consistent with the business needs of your department, please refer to the relevant style guides. To ensure consistent representation of our brand identity, always use high-quality vendors and reproduction methods.

STATIONERY SYSTEM

Our stationery system – which includes PowerPoint documents – is the company’s most widely used communications tool. Its components, both individually and as a whole, are designed to create a coherent visual identity through consistent use. Therefore, all stationery must follow proper brand guidelines. To maintain a consistent look across all Hybrid Tech’s internal and external communications, we have created a distinct new stationery system that incorporates the new branding. Representative examples that correctly display the Company X logo on a variety of materials are available [Insert link to brand examples on intranet].

The stationery system features the logo and brand positioning statement and is printed in the Hybrid Tech’s colors. Letterheads, envelopes, and business cards are printed on [Insert paper specs here, e.g. Mohawk Options Crystal White, an eco-conscious paper made from post-consumer waste.]

IT’S A GROUP EFFORT! DON’T FORGET TO…

In order to maintain the integrity of our new brand, it has to be adopted and supported by everyone in the company. Download these elements, update your materials, and play an active part in transforming the Hybrid Tech’s identity!

BUSINESS CARDS

New business cards are on the way. Recycle those old business cards!

LAPTOP STICKERS

Cover that old laptop sticker with the new one included in your Launch Kit.

POWERPOINT TEMPLATE

Download the latest PowerPoint template! Use the included instructions to take you through the conversion process. Plus, use the helpful PowerPoint Tips & Tricks that can help with formatting issues when creating/converting PowerPoint decks. Need help? Contact marketing for assistance.

CORPORATE PRESENTATION

Use these updated corporate decks for your next presentation [link to new corporate decks]. We’ve updated them with fresh imagery and graphics so that they better reflect the new brand.

EMAIL SIGNATURE

Update your email signature so that it better represents Company X. It’s imperative – to ensure consistency across the firm – that no additional verbiage, graphics, or links are added to your signature. You can find the new email signature templates here [insert link].

FONT

Download the new Company X font – [insert font here][insert link for font download too] – that is used in a variety of our new presentations, documents and marketing collateral. Installation instructions included!

Goodbye to our previous logo

Our professional profile has grown and evolved over the last years, and now it is time to adapt. We have altered our logo to reflect who we are today and to symbolize our dynamic future.

With a lot of creativity sessions, we have chosen a new logo that is modern with key elements that convey our mission and orientation for growth, while remaining true to our longstanding reputation!

Our old logo did a really great job for our beginnings, but the time has come to move on.

We decided to go for something a lot more dynamic, solid, bold, serious and modern. Without going far from the old identity, we added more focus on the ‘perfectionism’ (represented by the bold fonts) and also went for a more mature and solid typeface. We kept the essentials but we have to keep in touch with the current pace of technology evolution. We believe the new logo you can see below does that a lot better.

Symbols

Rhombus

Rhombus contains vertical and horizontal directions. Hence, these lines and angles have formed their meaning in our minds. The shape represents authenticity, trust, stability, uniformity, honesty, equality, and security. The open-angle represents planning and implementing a growth strategy to develop new markets and expand our business to achieve new horizons.

The shape is perfect for communicating power, intelligence, stability, or just plain coolness. It used to represent professionalism for legal practitioners and stability and control for law firms and in-house legal teams.

Upwards Arrow

We altered the scales of justice with the upwards arrow. Historically, the arrow was seen as a phallic symbol, representing piercing and penetrating. The upwards arrow denotes positive movement and speed. It represents our speed in penetrating new markets and helping a wide range of law firms and in-house legal departments to automate their everyday work.

We are moving forward. That is – in our services, solutions, operations, and mentality. That is why we have integrated the arrow into our new logo. We continue to develop products, employees and our thinking is constantly moving forward.

Font

We went for Arial Rounded MT font which is solid, bold and mature enough to speak for our team. The number“4” is not a coincidence. The number 4 is a number of “being”, it is the number that connects mind-body-spirit with the physical world of structure and organization. Four symbolizes safety and security, the need for stability and strength on a solid foundation of values and beliefs. It represents the security that App4Legal offers to its users.

Colors

The new colors aim to reflect our positive, fresh approach, professionalism and experience as well as give us a recognizable and attractive corporate look.

Dark blue: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, experience, confidence, intelligence, and trust. Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability. Dark blue represents knowledge, power, integrity, and seriousness.

Revamp our corporate website

Along with announcing our new brand identity, we have revamped our corporate website. The new site delivers rich new content in a modern, clean, and organized layout to provide visitors with easy access to our solution information, highlighting our latest innovations in Legal Practice Management Solutions.

The new logo and brand identity reflect the bold, energetic and forward-looking culture of our company, and are designed to inspire and further elevate us as we continue to provide leading-edge legal management solutions for our current and upcoming customers.

Contact information (contact person, company address, phone)

[Headline Of The Press Release]

[City] [State} Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe your announcement]
[Insert a quote from a company representative related to the news]
[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the rebranding- logo, design, packaging]
[Include a call to action and an URL address where the reader can find more information about the brand changes and the company in general]
[Boilerplate message about the company: insert the following information
Contact info:
Contact Person:
Company:
Company URL:
Address:
Phone:]